Your name:__peter morris _________________________________
Q1) What does RAJAR stand for? Radio Joint Audience Research
Q2) How many radio stations take part in the survey? 310
Q3) How often do RAJAR publish the results of their surveys?
Every quarter of a year
Using this webpage -
http://www.rajar.co.uk/content.php?page=about_key_facts - answer the following:
Q4) What is the size of the annual RAJAR sample? (in other
words, how many people are surveyed each year)? 110,000 people
Q5) How many BBC stations take part in RAJAR? Tree
Q6) How might the RAJAR figures be useful to companies
wanting to advertise on the radio (and radio stations who want to sell air
time)? It tell me how many people are going to listen to it
Q7) How do RAJAR carry out their surveys? Write a 150-300
word summary IN YOUR OWN WORDS.
RAJAR carry out their surveys by looking for people from
different backgrounds and households.
People that take part in the survey are aged 15+ unless stated otherwise, who
live in private households in the UK. There are around 110,000 adults taking
part at a time for over a week.
The people who take part in the survey are asked to keep a
log of what they are listening to for the week. In the interview process the
agreed participants are asks questions to see if they have access to the radio
at all times and what time, for example TV, internet or DAB. They are asked
what they listened to the radio on, where they listened to the radio and what
station.
The information is recorded online and on paper, it is then collected scanned
and checked, then finally posted on their TSA every 3 months.
Q8) What kind of information is gathered – quantitative or
qualitative? Quantitative
Q9) How accurate do you think the RAJAR system is? How does
it compare with the BARB and Rentrak methods – and your surveymonkey? Give
reasons for your answer.
It is about the same depending whether people answer it truthfully or not, and
if it is recorded properly.
Compare the listening figures for BBC Radio 1 compared with
Heart Sussex and 107.5Sovereign Radio.