rajar research

Your name:__peter morris _________________________________

Using the official website - http://www.rajar.co.uk/ - answer the following questions:

Q1) What does RAJAR stand for? Radio Joint Audience Research

Q2) How many radio stations take part in the survey? 310

Q3) How often do RAJAR publish the results of their surveys? Every quarter of a year

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts  - answer the following:

Q4) What is the size of the annual RAJAR sample? (in other words, how many people are surveyed each year)? 110,000 people

Q5) How many BBC stations take part in RAJAR? Tree

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_why – answer the following:

Q6) How might the RAJAR figures be useful to companies wanting to advertise on the radio (and radio stations who want to sell air time)? It tell me how many people are going to listen to it

Using this webpage - http://www.rajar.co.uk/content.php?page=about_key_facts_how – answer the following:  

Q7) How do RAJAR carry out their surveys? Write a 150-300 word summary IN YOUR OWN WORDS.

RAJAR carry out their surveys by looking for people from different backgrounds and households.
People that take part in the survey are aged 15+ unless stated otherwise, who live in private households in the UK. There are around 110,000 adults taking part at a time for over a week.

The people who take part in the survey are asked to keep a log of what they are listening to for the week. In the interview process the agreed participants are asks questions to see if they have access to the radio at all times and what time, for example TV, internet or DAB. They are asked what they listened to the radio on, where they listened to the radio and what station.
The information is recorded online and on paper, it is then collected scanned and checked, then finally posted on their TSA every 3 months.

Q8) What kind of information is gathered – quantitative or qualitative? Quantitative

Q9) How accurate do you think the RAJAR system is? How does it compare with the BARB and Rentrak methods – and your surveymonkey? Give reasons for your answer.
It is about the same depending whether people answer it truthfully or not, and if it is recorded properly.

Q10) Take a look at the latest audience listening figures here: http://www.rajar.co.uk/listening/quarterly_listening.php

Compare the listening figures for BBC Radio 1 compared with Heart Sussex and 107.5Sovereign Radio.