abc research

 

Your name Peter Morris

 Name of PRINTED NEWSPAPER you are researching the sun

1.       Which period of time does the data cover?

29 September 2014 to 26 October 2014

 

2.       What is the average circulation per issue?

1,978,324

 Kerrang!

3.       Now select a magazine. Which period of time does the data cover?

1 January 2014 to 30 June 2014

 

4.       What is the average circulation per PRINTED ISSUE?

33,024

 

5.       What is the average circulation per DIGITAL ISSUE?

0

 

6.       Compare the circulation figures of your chosen newspaper and magazine per issue.

The sun circulate a lot more than kerrang

 

7.       What CAN you learn about the audience for these 2 publications? 8.       How is this information useful – and to whom?

Kerrang has a more targeted audience, whereas the sun   append to  a wider target audience range.   It is useful information so that advertisers know   where to advertise products to their target audience.

 

9.       What information CAN’T you learn about these publications from the circulation statistics alone (list 3 bullet points)?

·         Contents of the publications ·         The gender of the readers ·         The ages of the readers