Audience
Theory: Media Effects
1. In
class you have been learning about the Uses
and Gratifications Model.
According to this theory, audience engage with media texts for the following
for reasons:
o Social
o Personal
identity
o Information
o Entertainment
2. What
are the limitations of this theory?
This theory limits the fact that everyone is different
and nobody is the same.
There is other reasons to watch television other than the
4 key areas of the theory, it could be considered to be too simplistic.
It stops the need of actually interacting with people.
People have different views on genres of media, some
people may not find something as entertaining as somebody else with a different
background would.
There is new technology for other devices such as, mobile
phones and consoles.
It ignores the demographics of some social and cultural
groups.
3. Does
it encompass all of your viewing needs? What other needs might audiences have
that are not identified?
Some audiences may get obsessed
or addicted to some genres and types of shows, there could also be a pressure to
watch some shows because it seems to be what everyone else is doing.
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