Your name Peter Morris
Name of PRINTED NEWSPAPER
you are researching the sun
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1.
Which period of time does the data cover?
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29 September 2014 to 26 October 2014
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2.
What is the average circulation per issue?
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1,978,324
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Kerrang!
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3.
Now select a magazine. Which period of time
does the data cover?
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1 January 2014 to 30 June 2014
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4.
What is the average circulation per PRINTED
ISSUE?
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33,024
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5.
What is the average circulation per DIGITAL ISSUE?
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0
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6.
Compare the circulation figures of your chosen
newspaper and magazine per issue.
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The sun circulate a lot more than kerrang
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7. What
CAN you learn about the audience for these 2 publications?
8. How
is this information useful – and to whom?
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Kerrang has a more targeted audience, whereas the sun append to
a wider target audience range.
It is useful information so that advertisers know where to advertise products to their
target audience.
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9.
What information CAN’T you learn about these
publications from the circulation statistics alone (list 3 bullet points)?
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·
Contents of the publications
·
The gender of the readers
·
The ages of the readers
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