Idents

Jingles & Music Imaging

1.       In media broadcasting, what is an ident?

Media idents is sort for ‘identifier’ and are reminders to what you are watching or listening to, such as BBC, Channel 4 and radio stations, they are visual or sound recordings.

2.       Why do broadcasters use idents?

Broadcasters use idents to remind the audience what they are watching or listening to.

3.       List 3 of Wise Buddha’s clientele:

a.       BBC radio 1

b.      Anty radio

c.       Kink FM

4.       Listen to range of idents on the Wise Buddha website. Choose one from each category, describe what happens in the ident, and identify the codes and conventions.

Category	Ident Name	Description and Conventions
Classical/Jazz	News outro	Radio 6 is a soul and jazz radio station. It uses jazz instruments such as saxophones, it is a smooth jazz sound and fits in with the target audience.
Comedy	Timmy trendy	Bang on trend is a comedy radio station for fashion, it uses techno computerised sounds, with eccentric voices. It is a parody of lady gaga who is a pop artist.
BBC Breakfast	ID01- Chris Evans breakfast	The BBC radio 2 breakfast show is cheerful chirpy music, encourages the listener to ‘get up and go’
Christmas	Fast 1	Merry Christmas, jingle bells, happy tunes, get in the Christmas spirit.
News	ID1 News- TOH	Intense, builds up suspense for the news update,