Scary rides marketing

Q1) When someone is looking at these marketing materials, what do they want to SEE – and WHY?

A) Rides

Is it worth going on?

How scary is it?

Q2) what do the target audience want to READ about – and WHY?

A)     How scary is it? (1-10)

B)      How much g – force ?

Q3) what might the target audience want to WATCH – and WHY?

A)     Teenagers and other people’s reactions on a preview

Identifying the needs of the consumer

Q4) why do people go on these rides? List at least 5 reasons.

i) An adrenaline rush

ii) Scary aspect

/iii) fear of the unknown (fear factor)

IV) Enticing of senses

The scary rides experience: What should be shown in the marketing materials?

Go onto a scary rides website – record the URL RIGHT HERE: https://www.thorpepark.com/rides/saw-the-ride/

1)      Which does the marketing promote the most – the INDIVIDUAL experience? Or GROUP participation? Explain how you know this.

It promotes a group experience because it have 2 rows of 4 and there is no pictures to show it is an individual ride.

2)      The marketing will probably promote the experience of being seen by an audience. How does it do this?

The pictures of the rides are not taken with secret cameras when you are on the ride just to show reactions of people so the target audience can see the ride in action.

3)      What is the USP (unique selling point) of this ride? Use quote/s from the literature.

“The Ride, the world's first horror movie rollercoaster as you experience a ‘beyond vertical’ drop of 100 degrees from a height of 100ft.”

This is what it states about the ride on the Thorpe park webpage.

4)      How does the marketing ‘package’ the ideas of:

Ø  Fear/danger? Not suitable for children it tell you this on the webpage it is scary because it is based on a horror move and pictures of the scary parts of the ride.

Ø  Height? Its tell you that it is a beyond vertical drop and is 100ft high

Ø  Extreme motion (upside down, backwards, falling)? Vertical drop and have a 100 degree angle

Ø  Water/fire? (if relevant) a little bit of water but you not get socked it is just for effect

Ø  Impact? It scares you because it shows pictured of the ride with the blood soaked rotating blades at the bottom of the drop. 

Ø  Darkness? The ride is half in the dark with very little red lighting to add to the fear factor then goes outside..

Scary ride marketing: Conventions

‘Conventions’ is the media term used to describe what is usual in a media product - and expected by the audience.

It usually relates to the GENRE.

Q5) what are the conventions of scary rides marketing? Think about – and give examples of:

Ø  Colours used? The photo of the ride shows Bold black and red these are very dark intimidating colours.

Ø  Typography used? Blood drips as writing on the ride. The webpage does not use much typography that does the ride any justice.

Ø  Imagery used? Scary images of the rides.

Ø  Themes used – e.g. monsters/jungle/sci-fi? Horror, blood and gore the ride is based on the SAW films using the “jigsaw” character throughout.

Ø  Language used? Serious language and the webpage tells you what you are in for stating “Face Your Fears on SAW”